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Case Studies

Retail Franchise Expansion Strategy

A leading global food service chain with owned and franchised restaurants in over 100 countries actually in China.

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Issue

The client had to develop aggressive growth and expansion strategy in mainland China to cover second and third tier provinces where current restaurant footprint was relatively small. To execute this strategy, the client committed to move to a provincial franchise model from a dominantly wholly-owned structure. The management sought a partner who could identify, qualify, cultivate and help close strategic partnerships across twelve provinces.


Approach

Our team cultivated interest with the short-listed candidates in becoming a franchise, and also organized negotiation with a client to reach closure.


Solution

Solidiance assisted the client in setting up the data room and requiring documentation, then identifying prospective partners to be acquired. We also provided an aggressive expansion plan who met financial, business, personal also other critical parameters.


Engagement ROI

The client reached closure on some provinces and some others are still in process. They faced 2-3 qualified partners to the table for negotiation to match their business expansion strategy and partnership model.