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  • Sectors: Feeding

Case Studies

Partner Identification and Negotiations for Home Cookware

A company with a patented improvement to a commonly used piece of cookware.

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Issue

The client asked Solidiance to negotiate with a supplier on behalf of the start-up company for product brandings.


Approach

We built and maintained close relationship with supplier and got their buy-in on product potential.


Solution

Solidiance protected the intellectual property of the client’s product and assist the client in its go-to-market strategy. We advised company to make and brand an entire product rather than just the component in order to control go-to-market and increase profitability.


Engagement ROI

The client partnered with product supplier and created contractor/sub-contractor relationship between product and component supplier. The product was introduced product to North American market and was a commercial success.