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Case Studies

Expansion Strategy in Italian Food Brand

A leading global supplier of Mediterranean cuisine food products in China.

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Issue

The client was facing stagnant growth in the rate and category coverage due to limited investment and looked for a new growth roadmap across its breadth of categories aligning with its priority segments. They needed more in-depth market view and business development cases to present to the chairman, including recommendations for the next steps.


Approach

Solidiance helped the client to identify and evaluate any relevant regulatory trends of the client’s business. Our team segmented target categories by product type, price point, channel, and determined “addressable” market demand. We also characterized underlying Chinese cuisine issues and diet profile as background to new product introduction.


Solution

We proposed a comprehensive review which includes relevant regulatory trends of Italian restaurant players in China which impact the client’s business. Our works also recommended 10 potential urban markets for client’s initial development. We positioned client in the market and developed alternative growth strategies.


Engagement ROI

The client is able to identify three levels of investment based on growth and risk appetite of management as well as outline next steps and key tactical issues to move the program to the next level.