For the past decade, many MNCs have put forward the “In China, For China” strategy - from the initial establishment of sales office to a local production base, to having an R&D center. However, in the past few years, fundamental changes from the previous concept were observed in terms of MNCs’ strategy and tactics. The main theme of “In China, For China” is no longer just an extension of the industry’s value chain, but the integration of innovation, investment and industry development as a whole. According to Robert Zhang, Head of Beijing Office at Solidiance, MNCs must be deeply rooted in China and gain deep insights into China Change, think about the future strategy, and then reward the global development in order to win future global competition.

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